Video Guidelines

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Accepted Streaming Video Ad Delivery Formats:

  • Aspect Ratios: 16:9 & 4:3 (4:3 to get black curtains or letterboxing to fit 16:9).

Size: Screen size close to 728x540 for fullscreen, could also be close to 640 x 480 pixels.

FPS: 30 fps (frames per second)

Audio settings: Audio should be stereo and at least 16 bit and 44Khz quality

Incoming Tape-Based Media (4:3 only): Any standard-definition format Betacam:

  • SP
  • SX
  • Digital Betacam
  • MPEG IMX

Incoming File-Based Media (16:9 & 4:3): Delivered on CD-R or DVD-R or sent via FTP or YouSendIt.


Uncompressed QuickTime - screen size of VGA 640 x 480 pixels for 4:3

Uncompressed AVI - screen size of VGA 640 x 480 pixels for 4:3

  • MPEG 1
  • MPEG-2
  • MP4

All files must contain a soundtrack, even if the ad is to run without sound.

Companion Display Ad Formats:

  • 336x280
  • 300x60

Overlays - CG text, Graphic or Animated Graphic Ads:

  • 300x50
  • 450x50

Pre-roll and post-roll video ads that jump in front of or at the end of the requested video.

Duration: 15 second spots - exactly.

These also need to be the same aspect ratio as the regular clips they play next to.

Banner ad image formats:

  • JPEG
  • GIF
  • Rich Media