Questex Media Group Rich Media Creative Types
/ HomeThere are different types of creatives for Questex Media Group Rich Media ads. Each creative type displays the Rich Media ad in a different way on the target website. The creative type is assigned when the designer creates the .mtf file in Flash.
| Creative Type | Description |
| Rich Media In-Page Flash | An ad that is usually positioned at the top or bottom of a webpage, in a margin, or in another space reserved for ads. A standard in-page ad is a 468 x 60 image. |
| Rich Media Floating | An ad that moves around the webpage and floats on top of the content of the webpage. |
| Rich Media Pop-Up / Pop-Under |
An ad that displays in a new browser window. The ad appears on top of or underneath the content when a user clicks a link, moves the mouse over an image, closes a browser window, and so on. |
| Rich Media In-Page Flash with Floating Flash | An ad that is a combination of two assets: an in-page Flash asset and an asset that moves around the webpage and floats on top of the content of the webpage. |
| Rich Media In-Page Flash with Pop-Up / Pop-Under Flash | An ad that is a combination of two assets: an in-page Flash asset and an asset that displays in a new browser window. The asset in a new browser window appears on top of or underneath the content when a user clicks a link, moves the mouse over an image, closes a browser window, and so on. |
| Rich Media In-Page Image with Floating Flash | An ad that is a combination of two assets: an in-page image asset and a floating Flash asset. For example, a GIF/JPEG image asset and a floating Flash asset. |
| Rich Media In-Page Image with Pop-Up / Pop-Under Flash | An ad that is a combination of two assets: an in-page image asset and a pop-up/pop-under Flash asset. For example, a GIF/JPEG image asset and a pop-up Flash asset. |
| Rich Media Expandable | An ad that expands when the user interacts with an ad (for example, by clicking or mousing over it). The ad can expand in any direction and either collapses when the user interacts with it again or takes the user to the target website. An expandable Rich Media ad consists of one fixed Flash image. |
| Rich Media Interstitial Internal Redirect (DoubleClick tag) | An ad that is a custom ad that can be a pop-up, pop-under, or floating Flash ad that is delivered from one DART for Publishers ad network to another DART for Publishers ad network. |
| Rich Media Flash Video | An ad that is a custom ad that uses a Flash video asset. |
Flash ClickTag Ad Instructions
A roadblock contains two or more linked ads that serve together on the same page. Each roadblock must contain one master ad and can contain up to six companion ads. Roadblocks consist of several product types:
Master: The primary ad in a roadblock campaign. When a master ad serves as part of a roadblock, DART also serves a companion ad on the same website. The master ad is always served first. Each master ad in your order can be associated with up to six companion ads, all of which inherit the master ad's targeting and delivery settings. A master ad cannot be a text link or an interstitial ad.
Companion: The complement to a master ad. Each companion ad can be assigned only to a single master ad, from which it inherits targeting and delivery settings. A companion ad cannot be a text link.
Geo-targeted ads
Geo-Targeting reports display the international area codes, countries, postal codes, cities, and U.S. states and Canadian provinces of the users to which ads have been served, as well as the impressions, clicks, and click rates for each. Geo-Targeting reports are available at the advertiser, order, and ad level.