Mobile Technical Specs

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Ad Size Technical Specifications Sample Creative
X-Large Banner

300 x 50 pixels

Static Image (gif, png, jpeg) 5 KB max file size.
Animated gif: 7.5 KB max file size.

 300x50 Ad Unit
Large Image Banner

216 x 36 pixels

Static Image (gif, png, jpeg) 3 KB max file size.
Animated gif 4.5 KB max file size.

 216x36 Ad Unit
Medium Image Banner

168 x 28 pixels

Static Image (gif, png, jpeg) 2 KB max file size.
Animated gif 3 KB max file size.

 168x28 Ad Unit
Small Image Banner

120 x 20 pixels

Static Image (gif, png, jpeg) 1 KB max file size.
Animated gif 1.5 KB max file size.

 120x20 Ad Unit
Mobile phones that don't support image animation tend to render only the first image frame. For this reason, the MMA recommends that the first image frame should contain the entire advertising message, instead of leaving important information for subsequent frames.
Mobile Landing / Jump Page Technical Specs
Mobile Offsite Client URLs Clients can also link to their own WP site; however, clients will still need to provide text and graphic for a static landing page to support WML (Wireless Markup Language) and xHTML (Extensible HyperText Markup Language).
Standard Text Banner
and Image
  • 2 lines of text maximum
  • 12-16 characters per line
  • 32 characters total, including spaces
  • .gif, .png or .jpg
Landing Page Copy/Text
  • Submit Text in Email or Word document.
  • Up to 1,000 characters max.
Click-to-Call Function The Click-to-Call function will automatically dial an advertiser's number from your mobile device, when you click the numeric text.